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Media Resources

Please click on a news release below for the latest PowerBar product news and company announcements. Or visit the News Release Archive page to access past PowerBar news and announcements.

News Releases
04.24.2008 PowerBar Introduces Inaugural “Specialty Retailer of the Year” Award
04.01.2008 PowerBar Electrolytes Drink Mix Targets the Calorie-Conscious Crowd
04.01.2008 PowerBar® Energize Fruit Smoothie Bar Blends Performance and Taste
04.01.2008 New PowerBar® Gel Blasts Provide a Surge of Energy with C2 MAX Optimized Carb Blend
03.31.2008 PowerBar Announces 2008-2009 PowerBar Team Elite™ Sponsored Athlete Roster
03.13.2008 Michael Phelps Delivers PowerBar’s New Power To Push Advertising Campaign
03.04.2008 PowerBar® Offers Athletes an Interactive Training Tool with PowerCoach™
02.12.2008 New Sports Nutrition Research Shows Eight Percent Boost in Athletic Performance
10.29.2007 PowerBar Celebrates Thirteen Years as Official Energy Bar and Gel Sponsor of the ING New York City Marathon
09.10.2007 PowerBar Issues Open Call for 2008-2009 PowerBar Team Elite™
08.22.2007 Jumpstart Muscle Recovery With The New POWERBAR® Recovery Bar
08.22.2007 PowerBar Presents Free Audio Workouts Featuring Lance Armstrong and Chris Carmichael
08.10.2007 VIDEO: Athletes and Scientists Discuss the Practical Application of PowerBar C2 Max Optimized Carbohydrate Blend
07.16.2007 PowerBar Signs Australian Triathlete Luke Bell
04.03.2007 PowerBar to Fuel U.S. Olympic Silver Medalist Meb Keflezighi
03.14.2007 New POWERBAR® Performance System Integrates Advanced Sports Nutrition Science to Optimize Athletic Performance

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